Author Archives: exemplodemulhercursos

We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom tries to tackle this question by demonstrating how …

Continuar lendo “SEO Recap: ChatGPT”

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor …

Continuar lendo “Pillar Pages: Why and How You Should Add Them to Your Content Strategy”

Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them. Before launching into a new project, …

Continuar lendo “Get Your Team Ready for a Productive Year — Next Level”

Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. Click on the whiteboard image above to open a …

Continuar lendo “An Apple Search Engine? – Whiteboard Friday”

Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and external forces smile upon us), technology connects us. When we get our part wrong (or external forces impede us), technology can have the frustrating effect …

Continuar lendo “Renting vs. Owning the Post-Review Local Consumer Journey”

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example, this question and answer (created by GPT-3): Is ChatGPT a search engine? No, ChatGPT is not a search engine. It is an artificial intelligence chatbot …

Continuar lendo “ChatGPT Won’t Replace Google Search (Yet)”

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then …

Continuar lendo “Daily SEO Fix: Investigating Keyword Cannibalization”

Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. So I’m here at SearchLove London …

Continuar lendo “What Is a Core Update? – Whiteboard Friday”

Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go! You may feel daunted by the fact that GBPs are major assets you rent from rather than owning because Google has always taken a crowdsourced approach to vital information that represents …

Continuar lendo “The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX”

There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed for the crown, I can remember web portals. Pages that I’d start at, in the “computer room” at school, to navigate and explore the web …

Continuar lendo “After Google: Should SEOs Jump Ship?”