Author Archives: exemplodemulhercursos

Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online local business reputation. However, for the very first time, thanks to the recent report, The Impact of Local Business Reviews on Consumer Behavior, I was able to test my …

Continuar lendo “The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses”

These days, Google algorithm updates seem to come in two main flavors. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be announced well in advance, provide very specific information on how the ranking factor will work, and finally arrive as a slight anti-climax. I’ve spoken before …

Continuar lendo “A Different Way of Thinking About Core Updates”

Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how. Click on the whiteboard …

Continuar lendo “Advanced On-Page SEO Optimizations — Whiteboard Friday”

A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting insights and actions local businesses can take to better serve their customers, earn more reviews, and build relationships. Read our free report today to peruse the findings, our thoughtful …

Continuar lendo “Announcing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report”

Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. In fact, featured snippets are now considered organic position #1, so it is part of any SEO strategy. What are featured snippets? Featured snippets are selected search results …

Continuar lendo “How to Optimize for Google’s Featured Snippets [Updated for 2022]”

In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one. Click on the whiteboard image above to open a high resolution version in a new tab! Video …

Continuar lendo “The Authoritative Content Funnel — Whiteboard Friday”

Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that …

Continuar lendo “Study: Which Link Metric Correlates Closest to Organic Visibility?”

It’s an old marketing cliche that people buy from people, not brands, and if you spend any amount of time on LinkedIn, you’ll be inundated with personal branding gurus explaining to you exactly why that is. Ultimately, it all comes down to trust — the T in Google’s E-A-T. People are more likely to trust …

Continuar lendo “How to E-A-T Ethically with Digital PR”

In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you’re developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact. Click on the whiteboard image above to open a …

Continuar lendo “How to Maximize Your Content — Whiteboard Friday”

The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should …

Continuar lendo “Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy”