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Three years ago, I wrote a post for the Moz Blog advising how the latest news on mobile-first indexing would impact internal linking strategies, particularly for larger sites. “By now, you’ve probably heard as much as you can bear about mobile first indexing”, I joked in my introduction. Little did I know. Only now — …
Continuar lendo “Internal Linking for Mobile-First & Mobile-Only Indexing”
SEO is one of the most crucial digital marketing strategies, but it’s such an in-depth concept that it pays off in the long-term to work with a qualified professional. Putting it off or hiring the wrong person can waste time, energy, and resources (not to mention all the lost revenue and business opportunities). While there …
Continuar lendo “The Top Skills to Look for When Hiring Your Next In-House SEO”
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz fans, and today’s topic is going to be Google Discover. Now this …
Marketers love graphs. Oftentimes, however, we visualize complex data in a way that can be unintentionally misleading. The graph trends upwards but is the data the right metric to be plotting? Are we choosing data that genuinely conveys the state of play, or just information that supports our case? We have reams of data at …
Continuar lendo “Data Visualization: Win Friends and Influence People with Accurate Data”
When it comes to e-commerce platforms, there are few that are more robust than Magento. Due to its power and customizability, Magento is still the go-to e-commerce platform for retailers. This is especially true for enterprise stores. Magento is utilized by many enterprise sites such as American Express, Ford, Puma, Xerox, and more. In 2019, …
Continuar lendo “Magento SEO: The Guide to Optimizing Magento Websites”
Should you always expect a traffic drop during a site/URL migration, even a temporary one? In case you didn’t notice, Moz recently launched a shiny new SEO Q&A platform for all the world to see, explore, and use to learn about SEO. Originally launched as a private feature for Pro members many years ago, the …
Continuar lendo “The New Moz SEO Q&A: 100K URL Migration Case Study”
It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team at Obility uses to create successful B2B SEO strategies. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey there, Moz …
With so much content online, search engines like Google are in overdrive trying to read it all and rank it properly. While keyword research and relevant content is still key, your authority on a subject matter is coming into question more and more. Users themselves have started to use queries that are longer form, in …
What a treat to experience three days of deep learning at MozCon Virtual 2021 with some of the world’s most respected digital marketing professionals. While only one of the sessions was specifically focused on local business strategy, it’s my local SEO bias to see everything through that lens. I took pages of notes of tips …
Continuar lendo “5 Local Business Marketing Takeaways from MozCon Virtual 2021”
Welcome back to Whiteboard Friday! In today’s episode, guest host and small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. Editor’s note: Beginning at 1:49, when Claire mentions “referral traffic”, it should be “referral information”. Click on the whiteboard image above to open a …
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