Author Archives: exemplodemulhercursos

Content audits: the brief report generated as part of your pitching process and then forgotten about, or perhaps a small section of your broader SEO audit. These two words will mean different things to different marketers, and the time you assign to this project will also vary depending on how much value you put into …

Continuar lendo “How to Carry Out Content Audits — Yes, Plural”

The laws and best practices around website accessibility can seem forbiddingly complex at first sight. Unhelpfully, there are also several myths and half-truths in circulation, which can muddy the waters and give companies a false sense of security about the accessibility of their digital content. It’s vital to make sure your website is accessible to …

Continuar lendo “Web Accessibility Myths: Debunking 7 Common Misconceptions”

Hiring SEOs has never been more necessary and more competitive. The pandemic catapulted e-commerce growth, with online spending up 44% in 2020. As more businesses rely on their online presence, the more necessary SEOs become to help them grow their visibility. The proof is in the data: SEO job postings increased significantly during the pandemic. …

Continuar lendo “How to Find & Support Entry-Level SEO Talent”

Where should you start with technical SEO? Technical SEO work ensures that the time you’ve spent on on- and off-page SEO pays off — if a website can’t be crawled and indexed, the content on that site can’t rank no matter how high-quality or link-worthy it is. For that reason, SEO pros know that a …

Continuar lendo “Daily SEO Fix: Auditing for Technical SEO Problems with Moz Pro”

What is on-page SEO? On-page SEO is when you blend the art of writing with the science of SEO to rank individual pages for specific keywords. On-page SEO includes everything from meta tags, content format, and keyword optimization to get your content found by search engines and move your audience to convert with you. While …

Continuar lendo “3 Powerful On-Page Optimizations to Power Up Your Content”

Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every …

Continuar lendo “How to Use SERP Features to Inform Your Content Strategy”

With more than 3 billion monthly searches, YouTube is not just a popular social networking platform, but the second largest search engine on the Internet. Five hundred hours of video footage was uploaded to YouTube every single minute in 2019 — and that figure has likely grown since. YouTube has 2 billion active monthly users …

Continuar lendo “Using Keywords in YouTube Videos: How to Get More Views”

There are so many ways to improve SEO, not least of which is link building. But do you feel like the quality of results from your link building strategy has started dwindling? If your answer is “yes”, you’re not alone. Link building has taken off in the content marketing world, but we’ve exhausted the typical …

Continuar lendo “One Secret to Improve SEO in 2021: Guestographics”

Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that drives traffic to your website and eventually converts visitors …

Continuar lendo “How to Create Cornerstone Content That Google and Your Audience Will Love”

I’m new in town and have never heard of your business before. I’m looking for an explanation that’s as quick and easy to read as a street sign. You have just a few seconds to convey to me what your local business offers and why customers like it. Then I’ll take a few seconds to …

Continuar lendo “How to Create Your Local Business USP with QUAAAC + UGC”