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Image credit: Yoshihide Nomura If you’ve ever had the privilege of being present for a baby’s first joyful encounter with a household pet, you’ll have noticed the profound wonder and excitement of the little one’s reaction. Once upon a time, that was each of us beaming and bouncing up and down with the thrill of …
Continuar lendo “8 Ways to Champion Animals in Your Local Business Marketing Strategy”
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey, …
Continuar lendo “SEO and Accessibility: Technical SEO [Series Part 3]”
This year’s MozCon Virtual is right around the corner, and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. On July …
It doesn’t take a pro to do SEO. But hiring one can certainly help. For business owners who are ready to take their SEO efforts up a notch, it may be time to move beyond the DIY approach and onboard an SEO provider that can get the job done. But the question is: How do …
Continuar lendo “8 Tips for Finding and Hiring the Right SEO Provider”
There’s plenty of room for paid tools in the SEO space — Moz is a prime example — but if you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they …
Continuar lendo “5 Free Google Tools to Upgrade Your SEO Strategy”
As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people. …
Continuar lendo “SEO and Accessibility: Content [Series Part 2]”
If you’re currently working to make your website accessible to all users, you’ve probably already heard about the Americans with Disabilities Act (ADA). This piece of US federal legislation was passed to prevent discrimination against disabled individuals, either by government agencies or private companies. Even though the ADA was created before most organizations had an …
Continuar lendo “Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care”
Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing …
Continuar lendo “MozCon Virtual 2021 Interview Series: Ross Simmonds”
A decade ago, you could define SEO to a layperson by establishing the relationship between “search” and “text.” Fast-forward to present day, and a sizable chunk of web traffic and online purchases now come from searches initiated by voice prompt. Because users ask for content differently when they use Siri or Alexa — compared to …
Continuar lendo “How Optimizing for Voice Search Will Impact Your SEO Plan in 2021”
A photo. Some text. A shopping cart button. It’s the setup you’ve been used to since you were Internet-years-old. Electronic commerce has existed since the 1970s, passing through a prescient experimental phase of telephone-based TV shopping in the 1980s, and setting the tone for the future with Stephan Schambach’s 1990s invention of the first standardized …
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