Posted by BritneyMuller There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what …
Category Archives: Sem categoria
Finding Ideas for a Video Series or Podcast – Whiteboard Friday
Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as …
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This Is What Happens When You Accidentally De-Index Your Site from Google
Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are …
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Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.
Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too …
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Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday
Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the …
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Get the Bingeable & Shareable MozCon 2019 Video Bundle!
Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along …
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The Unique World of Franchise Marketing [Guide Sneak Peek]
Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to …
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Take the 2019 Local Search Marketing Industry Survey
Posted by MiriamEllis We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative …
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The Featured Snippets Cheat Sheet and Interactive Q&A
Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks …
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Machine Learning 101 – Whiteboard Friday
Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn’t have to be — and you don’t have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on …
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