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Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over …
Continuar lendo “An Agency Workflow for Google My Business Dead Ends”
Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after its introduction, …
Continuar lendo “How Google’s Nofollow, Sponsored, & UGC Links Impact SEO”
Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections …
Continuar lendo “The Data You’re Using to Calculate CTR is Wrong and Here’s Why”
Posted by JoyHawkins When it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. Click on the …
Continuar lendo “How Does the Local Algorithm Work? – Whiteboard Friday”
Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part …
Continuar lendo “Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine”
Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed. Online …
Continuar lendo “How to Use Keywords in Your Blogging Strategy”
Posted by MiriamEllis “To receive everything, one must open one’s hands and give.” – Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. …
Continuar lendo “Kindness as Currency: How Good Deeds Can Benefit Your Local Business”
Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we’re excited! When you’re onboarding a new SEO client who works …
Continuar lendo “Lead Volume vs. Lead Quality By RuthBurrReedy”
Posted by KameronJenkins It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important to both customize your approach and prioritize your fixes to be efficient and effective with your time …
Posted by LilyRayNYC Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. While …
Continuar lendo “FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results”
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