The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. …
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How to Use Estimated Brand Reach as a Meaningful Marketing Metric
Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. …
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5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization. …
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I Inherited Moz: How Do I Know It’s Set Up Correctly? — Next Level
People change jobs, move teams, and shift responsibilities all the time, and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a new position, or expanding your responsibilities, ensuring that your Moz Pro subscription is set up correctly for your specific needs should be at the top …
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A Small Gift for Local SEOs and a Big Cheer for Original Images
“Localism” – Miriam Ellis We know that a picture is worth a thousand words and that Google is betting the house on a visual future, yet I’ve often struggled to find the exact image asset I want to illustrate the story of local businesses and local SEO. So, I decided to create my own asset, …
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Convince Your Boss to Send You to MozCon 2023 [Plus Bonus Letter Template!]
MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage. From networking with peers, hearing from industry leaders, and making new connections that can help grow your business or career, conferences offer so many benefits to attendees. You know that. Your peers …
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Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t prove an impact. These test results are, in …
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Alternative Search Engines: Why They Matter and How to Rank on Them
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s …
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Time to Shine: MozCon 2023 Community Speaker Pitches Now Open
MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage exclusively for new voices. Are you the person that everyone in your network looks to for …
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Harnessing the Power of Feedback — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. Click on the whiteboard image above to open a high resolution version in a new …
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