Category Archives: Sem categoria

In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Click on the whiteboard image above to open a high resolution version in a new tab! …

Continuar lendo “How to Optimize Existing Content for Featured Snippets — Whiteboard Friday”

Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report. In our initial report, we covered the leading characteristics of customers as a …

Continuar lendo “13 Age-based Local Business Review Preferences You Can Serve”

I don’t typically wear jewelry. However, when I heard a friend rave about the ring and necklace he bought from Automic Gold, it piqued my interest. As I scrolled through the site, I found myself very engaged by the approachable content, fun styles, and lifestyle photos showing inclusive genders. After several site visits, I made …

Continuar lendo “Use SEO to Fuel Your Brand’s Community Flywheel”

As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, so agencies and in-house teams come under more pressure to get more results, with limited budgets.  In today’s Whiteboard Friday, Paddy walks …

Continuar lendo “5 Ways to Get More with Less Through Link Building — Whiteboard Friday”

When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was …

Continuar lendo “2022 YouTube and Video SERP Result Changes”

The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug. We’re thrilled to announce the first 19 extraordinary speakers that will be taking the MozCon 2023 stage in Seattle this coming August (in alphabetical order). …

Continuar lendo “Sneak Peek: The MozCon 2023 Speaker Line-Up”

Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to be doing better than your competitors.  In today’s Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.  Click on the …

Continuar lendo “SEO Gap Analysis — Whiteboard Friday”

In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community, like Colan Nielsen, began noticing that the extraordinary diversity of headings we had captured had suddenly diminished: Today, …

Continuar lendo “Local Pack Header Specificity Vanishes while Local Packs Downtrend”

Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript, it’s still common that Google has problems indexing pages using JavaScript. While it’s okay to use it on your website in general, remember that JavaScript requires …

Continuar lendo “4 Common Mistakes E-commerce Websites Make Using JavaScript”

With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you three of the most important types of search engine updates that can affect your SEO strategies. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everyone. I’m Lily …

Continuar lendo “3 Important Google Updates to Understand — Whiteboard Friday”