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Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. The DOJ guidance comes at a time when the majority of US …
Continuar lendo “The State of Digital Accessibility: Three Key Challenges”
As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage website traffic. Here’s the challenge I (and every other marketing writer on the planet) am up against: search competition. No matter what industry you’re in, …
Continuar lendo “5 Things I Learned About E-A-T by Analyzing 647 Search Results”
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. At best, they should give potential customers zero excuse to choose a competing business. Often, though, they struggle to provide unique value and offer essentially the same information as the home or service pages …
Continuar lendo “How to Build Location Pages Humans (and Search Engines) Will Love”
In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, creation, distribution, and optimization. Click on the whiteboard image above to open a high resolution version in a new tab! …
Continuar lendo “A Content Engine that Drives Revenue — Whiteboard Friday”
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career. But first, let’s …
This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword research to decide which parts of their business to …
When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation by sharing the four things you should focus on to make sure your metrics are giving you the best picture of your content’s quality. Click on …
Continuar lendo “How to Measure Content Engagement — Whiteboard Friday”
Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular. Brands are expected to already have strategies in place to become as sustainable as possible, as quickly as possible. With that said, there’s no one-size-fits-all way of measuring just how sustainable an organization is. Businesses are being …
Continuar lendo “How to Get Started with Corporate Social Responsibility & Purpose-Driven Marketing”
TikTok has absolutely taken the world by storm since 2020. And it’s not just for the kids — with over 1 billion users, it’s popular across all demographics. User behavior on TikTok has been evolving as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. Now …
Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw some of our top commercial landing pages dipping out of top-five positions for their targeted search terms. When we took to the SERPs to investigate …
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