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Heart-on-my-sleeve: I’m stricken over climate change and wondering how I can help. What have I been doing about it lately? Listening to two remarkable women interview some outstanding experts on marketing and business sustainability. Co-authors of the celebrated book Sustainable Marketing – How To Drive Profits with Purpose, Gemma Butler and Michelle Carvill have got …
Continuar lendo “What I’m Learning About Local Sustainability from Renowned Marketing Experts”
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. Building on the recent post about Aira’s new keyword estimation worksheet, in today’s episode, Robin walks you through …
Continuar lendo “Estimating Search Opportunity — Whiteboard Friday”
Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about their own link profile, but to also have an effective strategy in place to stay relevant against competitors. Hopefully at this point, you know who your …
Whether speaking to senior management or just trying to figure out what direction our SEO strategy should take next, as SEOs we often find ourselves asking the same question: “but what could I get from this?” Particularly when we’re prioritizing work across different keywords, it can be hard to know: What rank we can expect …
You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and …
Continuar lendo “Preparing Your Data Consumers for GA4 — Whiteboard Friday”
Did Q1 and Q2 whip past you? They did for me, but the pace of life often seems to slow down a little in autumn, and I hope you’ll join me for a relaxed and studious look at interesting local search marketing developments from the third quarter of 2022. 1) A small harvest of review-related …
Continuar lendo “9 Local Search Developments You Need to Know About from Q3 2022”
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the …
In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, …
Continuar lendo “Top 4 Things to Know About GA4 — Whiteboard Friday”
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: …
Continuar lendo “How Helpful Was the Helpful Content Update?”
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss …
Continuar lendo “How to Identify and Refresh Outdated Content”
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