Category Archives: Sem categoria

In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs. But what about tackling competitive SEO from the opposite direction by creating link gaps? In this post, I’ll share a framework that we …

Continuar lendo “Why Creating Competitor Link Gaps Is Just as Important as Closing Them”

Introduction Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish your organic presence. This article will guide you through 15 SEO steps to follow that will allow you to conquer new markets successfully. Table of …

Continuar lendo “Going International: 15 SEO Steps for a Successful Expansion”

What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action. In my experience, the ability to take action sits firmly on the foundation of a strong mindset. Consider these scenarios: Have you wanted to answer …

Continuar lendo “Optimization Tips for Your SEO Career (and Your Life)”

Which local pack element is hiding in plain sight, has no industry name despite being present in at least 33% of SERPs, and has curious behaviors which, up until now, have been little explored? It’s the thing I’ll call “local pack headers”, after informally polling my peers and confirming that the local SEO industry has …

Continuar lendo “Local Pack Headers: Curious, Overlooked Clues to the Mind of Google”

Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and …

Continuar lendo “What Are the Best Tools for Storytelling With Data Visualization?”

According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in every industry — roaming the web. …

Continuar lendo “Social Media Competitor Analysis: The Complete Guide”

Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard …

Continuar lendo “Transitioning to GA4: Is this the Right Analytics Move for Your Team?”

It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a …

Continuar lendo “Outstanding Local SEO Takeaways from MozCon 2022”

For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion. All of which are great motivators and things to celebrate. But for me, the reason why winning new business is so enjoyable, is because you’ve …

Continuar lendo “How We Increased Organic Traffic by 65% Using Keyword Research Working Sessions”

Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here …

Continuar lendo “How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]”