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Whiteboard Friday is back for another season of SEO tips, tricks, and insights!  First up, Dr. Pete takes you through some of the new data we’ve collected on the ways in which Google rewrites title tags. In addition, he shares three titling patterns to avoid if you don’t want them rewritten. Enjoy!  Click on the whiteboard …

Continuar lendo “Title Rewrites: 3 Patterns to Avoid”

Traffic has spiked — hallelujah! This is what you’ve been working towards! Pause: before you start celebrating, it’s good to do your due diligence and make sure that glorious, spiked blue line under “All Users” is in fact genuine users visiting the site, and not spam. The checklist to determine whether or not increased traffic …

Continuar lendo “How to Identify Whether Your Increased Traffic Is Spam”

If you’re an SEO like me, you probably spent at least a year or two at an agency where you worked with other experienced SEOs. On large teams, there’s always someone to learn from, bounce ideas off of, or to help finish projects on time. But what happens when the SEO team is just you? …

Continuar lendo “You Can Go Your Own Way: How to Get Things Done When You’re the Only SEO”

Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do we start conversations and support initiatives that get developers and SEOs all working towards the same goal? Is Core Web Vitals the common ground we need? In this conversation …

Continuar lendo “Core Web Vitals: Finding Common Ground Between SEOs and Developers”

A constant stream of developments and issues are the simple building blocks that shape our dynamic local search environment but the task of keeping up with the ongoing news can be complex when you’ve already got plenty to do. The first quarter of 2022 brought us some new opportunities (and a few problems) which you …

Continuar lendo “8 Q1 Local Search Developments You Need to Know About”

High fives and fist bumps for each and every person who took the time to submit pitches for this years’ community speaker spots! Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their …

Continuar lendo “Announcing Our MozCon 2022 Community Speakers!”

SEO is unlike any other digital channel. It does not and cannot live in a silo, while something like a paid search program can be run by a single person with minimal help. From our experience, the biggest deficiency in SEO campaigns is not a lack of understanding of the craft, rather, it’s the roadblocks …

Continuar lendo “Navigating through Departments: The Key to Making Impactful Changes in SEO”

Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google released the following statement: Based on your feedback, we made changes to our system which means that title elements are now …

Continuar lendo “Title Tag Rewrites: 7 Months Later”

Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. But they can also be utilized to boost search engine results, driving traffic …

Continuar lendo “How Social Media Trends Can Influence Your SEO”

We’ve been re-optimizing Brafton’s blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond). For the purpose of this study, we wanted to …

Continuar lendo “Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)”