Category Archives: Sem categoria

With so much content online, search engines like Google are in overdrive trying to read it all and rank it properly. While keyword research and relevant content is still key, your authority on a subject matter is coming into question more and more. Users themselves have started to use queries that are longer form, in …

Continuar lendo “How to Choose Pillar Page Topics”

What a treat to experience three days of deep learning at MozCon Virtual 2021 with some of the world’s most respected digital marketing professionals. While only one of the sessions was specifically focused on local business strategy, it’s my local SEO bias to see everything through that lens. I took pages of notes of tips …

Continuar lendo “5 Local Business Marketing Takeaways from MozCon Virtual 2021”

Welcome back to Whiteboard Friday! In today’s episode, guest host and small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. Editor’s note: Beginning at 1:49, when Claire mentions “referral traffic”, it should be “referral information”.  Click on the whiteboard image above to open a …

Continuar lendo “UTM Tagging for Google My Business”

Content audits: the brief report generated as part of your pitching process and then forgotten about, or perhaps a small section of your broader SEO audit. These two words will mean different things to different marketers, and the time you assign to this project will also vary depending on how much value you put into …

Continuar lendo “How to Carry Out Content Audits — Yes, Plural”

The laws and best practices around website accessibility can seem forbiddingly complex at first sight. Unhelpfully, there are also several myths and half-truths in circulation, which can muddy the waters and give companies a false sense of security about the accessibility of their digital content. It’s vital to make sure your website is accessible to …

Continuar lendo “Web Accessibility Myths: Debunking 7 Common Misconceptions”

Hiring SEOs has never been more necessary and more competitive. The pandemic catapulted e-commerce growth, with online spending up 44% in 2020. As more businesses rely on their online presence, the more necessary SEOs become to help them grow their visibility. The proof is in the data: SEO job postings increased significantly during the pandemic. …

Continuar lendo “How to Find & Support Entry-Level SEO Talent”

Where should you start with technical SEO? Technical SEO work ensures that the time you’ve spent on on- and off-page SEO pays off — if a website can’t be crawled and indexed, the content on that site can’t rank no matter how high-quality or link-worthy it is. For that reason, SEO pros know that a …

Continuar lendo “Daily SEO Fix: Auditing for Technical SEO Problems with Moz Pro”

What is on-page SEO? On-page SEO is when you blend the art of writing with the science of SEO to rank individual pages for specific keywords. On-page SEO includes everything from meta tags, content format, and keyword optimization to get your content found by search engines and move your audience to convert with you. While …

Continuar lendo “3 Powerful On-Page Optimizations to Power Up Your Content”

Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every …

Continuar lendo “How to Use SERP Features to Inform Your Content Strategy”

With more than 3 billion monthly searches, YouTube is not just a popular social networking platform, but the second largest search engine on the Internet. Five hundred hours of video footage was uploaded to YouTube every single minute in 2019 — and that figure has likely grown since. YouTube has 2 billion active monthly users …

Continuar lendo “Using Keywords in YouTube Videos: How to Get More Views”