Category Archives: Sem categoria

Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to …

Continuar lendo “6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT”

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received …

Continuar lendo “The Real Short-Term and Long-Term Results of Content Marketing and Digital PR”

Posted by Shannon-McGuirk We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you …

Continuar lendo “The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday”

Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with …

Continuar lendo “Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise”

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up …

Continuar lendo “Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)”

Posted by morgan.mcmurray It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we’re still living …

Continuar lendo “Help Us Improve: The 2020 Moz Blog Reader Survey”

Posted by Cyrus-Shepard There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription …

Continuar lendo “Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday”

Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an …

Continuar lendo “That’s a Wrap: MozCon Virtual 2020 Day Two Recap”

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the …

Continuar lendo “Introducing the Moz API for Google Sheets”

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count …

Continuar lendo “MozCon Virtual 2020: Top Takeaways from Day One”