Author Archives: exemplodemulhercursos

Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.

Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either flourish or wither at the hands of artificial intelligence (AI). Using artificial intelligence in your external communications can be a threat to any brand equity you’ve built up, but does this mean you shouldn’t use it at …

Continuar lendo “AI Risks: Can Artificial Intelligence Affect Your Brand Equity?”

Happy Small Business Month to the 1.19 million small-to-medium enterprises (SMEs) in Canada! You employ 10.7 million Canadians (88.1% of the private labor force) and contribute to 50.4% of the gross domestic product (GDP). Your numbers, percentages, and contributions outweigh those of large businesses in many ways, meaning that Canadian SMEs have awesome collective power …

Continuar lendo “Celebrating Canada’s Small Business Month With Sustainable Local Biz Tips”

Learn how to transform your industry landing pages into powerful sales enablement tools for B2B success. Discover the key strategies to bridge the gap between search relevance and customer expectations in this Whiteboard Friday.

The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, …

Continuar lendo “12 Local Search Developments You Need to Know About from Q3 2023”

Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if …

Continuar lendo “How to Collect & Use Your GA4 Data to Transform Your Content Strategy”

Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone, my name is Miracle Inameti-Archibong. I’m the head of SEO at John Lewis Finance. Welcome to …

Continuar lendo “How to Create a Brand SEO Strategy — Whiteboard Friday”

Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs …

Continuar lendo “How To Get Buy-In by Setting Strategic Content Marketing Goals”

“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, …

Continuar lendo “Takeaways from an Irish Locksmith: Listing Spam Scandal”

This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just …

Continuar lendo “The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)”