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Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take …
Continuar lendo “GA4: Leverage the Power of Custom Reports to Enhance Your Reporting”
This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic authority is not something to ignore. Topical authority is closely linked to E-E-A-T (Experience, Expertise, …
Continuar lendo “How to Earn Topical Authority in 2023 and Beyond”
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. So I’m Rejoice. I’m an SEO account manager for SEO Sherpa, and welcome to this edition …
Continuar lendo “Map Your Keywords to the Buyer’s Journey and User Intent — Whiteboard Friday”
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its first ten reviews. You may also …
Continuar lendo “What Diners Write About Most: A Study of Restaurant Review Place Topics”
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. How’s it going? My name is Jon Earnshaw. I’m the …
Continuar lendo “Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday”
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right …
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These …
Continuar lendo “Balancing Creativity With Caution When Using AI to Create Content”
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click on the whiteboard image above to open a high resolution version in a new tab! …
Continuar lendo “Site Architecture for Resource & Content Libraries — Whiteboard Friday”
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card, and more time to grab swag. Let’s get back to the future of search! Back …
Continuar lendo “Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap”
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever! We’re in a brand new venue this year, and we’re excited to experience it for the first time with all of you! Whether you joined …
Continuar lendo “Blast Off Into the Future: MozCon 2023 Day One Recap”
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