Author Archives: exemplodemulhercursos

Relevance continues to be a hot topic in search, especially since John Mueller broke the internet last year by saying that the “number of links doesn’t matter at all”, and that relevant content trumps the quantity of content. I head up the team at JBH the Digital PR Agency, and whilst growing the team and …

Continuar lendo “The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector”

MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. …

Continuar lendo “Convince Your Boss to Send You to MozCon Virtual 2022 [Plus Bonus Letter Template!]”

Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet …

Continuar lendo “Sneak Peek: The Initial MozCon 2022 Speaker Lineup”

We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO, designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide to SEO. When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira, the architect …

Continuar lendo “The Professional’s Guide to SEO: Link Building Sneak Preview”

The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new …

Continuar lendo “Core Web Vitals: What Next?”

There are 3.5 billion searches on Google every day, and 84% of people use Google at least three times per day to search for information. When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that search query, and what the ad positions should …

Continuar lendo “Understanding the Google Ads Auction & Why Ad Rank Is Important”

MozCon is heading back to Seattle this July, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve …

Continuar lendo “Time to Shine: MozCon 2022 Community Speaker Pitches Now Open”

When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro, you have the ability to set up automatic reports to send to key stakeholders regarding the goals you are seeking to achieve. In the previous Daily Fix edition we talked …

Continuar lendo “Daily SEO Fix: SEO Reporting — More Specific Use Cases”

Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” …

Continuar lendo “Top Stories 7-Pack Tops the SERPs”

If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear directly from localism advocates and elected officials about small business owners’ goals and obstacles. If your brand is marketing software or other services to this largest sector of …

Continuar lendo “Local Economics Through the Lens of Elected Officials and Organizers”