Author Archives: exemplodemulhercursos

We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead! Click on the whiteboard image above …

Continuar lendo “22 Smart Google SEO Tips for 2022”

“Everywhere!” is going to be the ebullient byword for approaching a brand new year of local search marketing with gusto. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change, whether that’s exploring new companies, testing new brands, or trying …

Continuar lendo “2022 Local SEO Success: The Year of Everywhere”

2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics, and launched exciting betas for Moz Pro — Performance Metrics and True Competitor.  We also published 186 posts …

Continuar lendo “Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021”

What a gift it is that local SEOs put hours of research into facets of our industry and then freely share their findings! Today, I’m going to bundle the most important recent local search marketing statistics and survey takeaways into a single gift basket, which you can draw from when you need to create a …

Continuar lendo “Local SEO Statistics that Tell Our Industry’s Story”

There are over 22,600 software-as-a-service (SaaS) companies in the world right now, according to Crunchbase. On Capterra, there are more than 800 software categories. Research by Statista indicates that the market size of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020. What do these figures show? It’s …

Continuar lendo “3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors”

Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart, and these go way beyond the SEO basics. He’s also included a bunch of helpful …

Continuar lendo “Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips”

Meet the One Rand Man, an average 30-something-year-old living in Cape Town, South Africa. As an architect, he’s living his best life, eating out at swanky restaurants, buying rounds of tequila shots for the whole table, and splurging on clothing of the highest quality. He rarely tracks his finances. But one day, he wakes up …

Continuar lendo “The Core Elements of Storytelling that B2B Can Learn from B2C”

 The majority of surveyed consumers say that about half of their searches have a local intent, while the other half of queries can be satisfied with remote solutions. On either side of the chess board are businesses hoping Google will surface them fairly for appropriate keywords.  SEOs and marketers hear both sides of what can …

Continuar lendo “Ecom, Locom, or Informational: Google Tracks Locally and so Should You”

Next up in our top three 2021 Whiteboard Friday episodes, in this installment from February, Andy Crestodina walks through how to get your message across successfully if you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience. Click on the whiteboard image above to …

Continuar lendo “Best of Whiteboard Friday 2021: How to Explain Domain Authority to a Non-SEO”

Content marketing and optimization are crucial parts of any respectable online marketing strategy. Without content, how does your target audience know who you are and what you’re offering them? Without content optimization, how do you expect that audience to notice you at all? For my team at Tao Digital Marketing, our work with AFG Law goes …

Continuar lendo “How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]”