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As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. Editor’s note: Beginning at 1:49, when Claire mentions “referral traffic”, …
Continuar lendo “Best of Whiteboard Friday 2021: UTM Tagging for Google My Business”
Keyword clustering is the SEO tactic if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? Keyword clustering is fairly simple, and Google SERPs give you all the information you need to make an informed decision on exactly how to do it. It’s a timely …
Continuar lendo “How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content”
Last month, Google dramatically expanded indented results in organic SERPs. A recent study by Moz of 10,000 competitive keywords showed that up to 40% of SERPs displayed indented results on page one. Here’s just one example: Google has determined that both pages are relevant to this search (for “how many algorithm updates per year”), but …
Before you start reading, I’ll forewarn you that this article will start with a tweet and end with a challenge. Sound good? From one of my favorite SEO role models, and founder of Women in Tech SEO, Areej AbuAli: So, before getting lost in the sauce in the various metrics, it’s important you understand that …
Continuar lendo “How to Measure the Quality of Your SEO Traffic Using Google Analytics”
Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy. If you haven’t seen part one, be sure to check it out! Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. …
What is “share of voice”? Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of media spend by a company compared to the total spend in the market. In essence, it’s meant to gauge visibility of a brand compared to its competition. In the SEO world, it measures organic visibility compared …
It’s been a long time since Moz last published an in-house ranking factor study, and also a long time since I last published one prior to joining Moz. In my case, this is partly due to my long-standing skepticism and caution around how studies like these are typically very loudly misinterpreted or misrepresented. There’s also …
Continuar lendo “Links and Brand as Ranking Factors: 2021 Correlation Study”
If you haven’t been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of these strategies over and over again, so that each becomes bigger and more powerful the more you do it. Click on the …
Continuar lendo “5 Simple Tips for SEO + Email Marketing Flywheels”
Image credit: Loren Javier It’s a whale of a question: Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, and I’ve been professionally frustrated by a lack of large-scale studies to inform my …
Long-form content can often be overshadowed by other forms of execution that may be “shinier” or more visually engaging. We see it all the time in blog posts, case studies, conference decks, and on Twitter: the big, flashy content is often what our attention is drawn towards. Of course, with the right expertise and resources, …
Continuar lendo “Why SEOs Need to Invest More in Long-Form Content (and How to Do It)”
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