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Posted by Roger-MozBot How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and your team …
Continuar lendo “‘Tis the Season for Reporting (And a New Mini Guide)”
Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify …
Posted by MaryBowling How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and …
Continuar lendo “The Local Algorithm: Relevance, Proximity, and Prominence”
Posted by cheryldraper It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You’re already well acquainted with …
Continuar lendo “Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)”
Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets …
Continuar lendo “Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn”
Posted by Suzzicks What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a …
Continuar lendo “All About Fraggles (Fragment + Handle) – Whiteboard Friday”
Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount …
Continuar lendo “The Practical Guide to Finding Anyone’s Email Address”
Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out …
Continuar lendo “App Store SEO: How to Diagnose a Drop in Traffic & Win It Back”
Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the boxes for both man and machine? In today’s Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent …
Continuar lendo “Better Content Through NLP (Natural Language Processing) – Whiteboard Friday”
Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your …
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