Category Archives: Sem categoria

Learn how to transform your industry landing pages into powerful sales enablement tools for B2B success. Discover the key strategies to bridge the gap between search relevance and customer expectations in this Whiteboard Friday.

The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, …

Continuar lendo “12 Local Search Developments You Need to Know About from Q3 2023”

Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if …

Continuar lendo “How to Collect & Use Your GA4 Data to Transform Your Content Strategy”

Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone, my name is Miracle Inameti-Archibong. I’m the head of SEO at John Lewis Finance. Welcome to …

Continuar lendo “How to Create a Brand SEO Strategy — Whiteboard Friday”

Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs …

Continuar lendo “How To Get Buy-In by Setting Strategic Content Marketing Goals”

“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, …

Continuar lendo “Takeaways from an Irish Locksmith: Listing Spam Scandal”

This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just …

Continuar lendo “The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)”

Discover key statistics on Google’s Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz …

Continuar lendo “4 Stats About SGE – Whiteboard Friday”

This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives. Accessibility should be one of the top priorities for your website in 2024 Disabled people and those with accessibility needs make up a considerable percentage of our clients and customers — but, even …

Continuar lendo “The ROI of Accessibility in SEO”

The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be …

Continuar lendo “GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph”