The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday

We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis …

I’ve Optimized My Site, But I’m Still Not Ranking — Help! — Next Level

In her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but you’re still not ranking. Originally published in June 2016 this blog has been rewritten to include new …

Top Tips for Non-Spammy Link Building — Whiteboard Friday

In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. Click on the whiteboard image above to open a …

A Timeline of Bing and Bard Features

Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25 years ago with AltaVista. GoTo.com taught Google how to monetize search results back in 1998, and for about a quarter century, that’s been the dominant …

GA4 Audiences: Not Just for Ads! — Whiteboard Friday

There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas …

Meet Our MozCon 2023 Community Speakers

Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition …

2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained

Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals …

How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday

As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through ChatGPT. Click on …

How to Use Digital PR to Improve E-E-A-T Signals

If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts — in their advertising revenue. So it makes sense that Google is keen to push forward authoritative and trustworthy sites when it comes to ranking in …

How Content Is Evolving Thanks to AI — Whiteboard Friday

There’s no question that AI has already started to have a meaningful impact on organizations that create content every single day.  “The wonderful world of AI is changing rapidly. ChatGPT4 is driving even more improvements in the output from the technology and the space continues to take off,” says today’s host, Ross Simmonds. “The best piece …

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