Category Archives: Sem categoria

Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. When the media controls the narrative, it can lead to untrue perceptions and a more biased sentiment down the line.  At Go Fish Digital, …

Continuar lendo “Our Online Reputation Management Playbook”

Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails, newsletters, and so on – there’s no way to get around it. It is a critical component of our job. And sometimes, it can be …

Continuar lendo “Mining for Content Ideas – Next Level”

Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats. Click on the whiteboard image above to open a high resolution version in a …

Continuar lendo “Google vs. AI — Whiteboard Friday”

Starting as the SEO Director role at Moz has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — …

Continuar lendo “How to Create an SEO Strategy [Plus Free Tools & Templates]”

Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords you’re tracking it can be incredibly helpful to segment your data in various ways to monitor and compare groups of keywords. Within Moz Pro you …

Continuar lendo “Daily SEO Fix: How to Use Keyword Labels in Moz Pro”

Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite. Click on the whiteboard image …

Continuar lendo “Practical Tips for Presenting SEO Projects to Executives — Whiteboard Friday”

The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh faces joining us for the first time to fan favorites making a return appearance, our speaker lineup this year is 🔥. Topics range from AI …

Continuar lendo “MozCon 2023: The Initial Agenda”

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives. My …

Continuar lendo “How to Get Bard to Show Your Local Business: Advice from the Source”

In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Chima Mmeje, and I am a SaaS …

Continuar lendo “6 Money-Making Content Formats SaaS Companies Should Prioritize — Whiteboard Friday”

For the past 20 years, local business owners and their marketers have had to live and work with Google as the “great house”, owning all the good real estate. The dominant role Google’s local and organic results play in bringing nearby customers to our doors has had the effect of making every other source of …

Continuar lendo “Apple is Taking Their Maps More Seriously and Local Businesses Should, Too”