Category Archives: Sem categoria

Testing out a new paid marketing channel is relatively easy. You can assign someone in-house, allocate some test budget, and pretty quickly quantify the return on your investment. Testing out SEO can be quite a bit trickier: Results often take time (more than six months) If results do materialize, they’re often hard to quantify or …

Continuar lendo “How to Invest in SEO”

A crucial aspect of improving your SEO performance is reporting. By reporting on what you’ve done, you can analyze the data you’ve collected, and learn from it.  In this Daily Fix series, we’ll show you how to create clear, insightful reports that you can easily share with relevant stakeholders. These reports cover all of the …

Continuar lendo “Daily SEO Fix: SEO Reporting Basics”

I originally made this case back in January 2018, and it’s hard to believe that’s almost four years ago now. So much has happened since: the evolution of website platforms like Squarespace, Shopify, and Square/Weebly into full-blown digital operations hubs, the start of serious antitrust proceedings against Google and Facebook, and of course, a global …

Continuar lendo “Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]”

In part one of this series, we talked about how Google and the web in general were not really ready for the Page Experience Update — Google’s CrUX data covered too few websites, the vast majority of which were not hitting the required thresholds. That was why, I suggested, the update had been so delayed …

Continuar lendo “Performance as a Ranking Factor: The State of the Web and Core Web Vitals [Part 3]”

Your sales team has just asked you to hop on a call in 30 minutes with a new prospect, ClowdFyre. Not wanting to sound like an idiot, you pull up ClowdFyre.com and see the following: “ClowdFyre leverages the cloud to ignite blockchain synergies.” Cool, cool… hold on, there’s some sort of diagram. Surely, this will …

Continuar lendo “10-Minute Sales Research with True Competitor”

Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups.  With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work. Click on …

Continuar lendo “The ROI of SEO”

Recently, after months of testing, Google pushed a full roll-out of indented results. These are groups of organic results from the same domain, such as this result on a search for “Halloween stores”: Just to make life confusing, indented results are different from expanded sitelinks (in the #1 ranking position), such as these on a …

Continuar lendo “Indented Results Roll Out at 40% of SERPs”

In the first post in this series, I talked about how relatively few URLs on the web are currently clearing the double-hurdle required for a maximum CWV (Core Web Vitals) ranking boost: Passing the threshold for all three CWV metrics Actually having CrUX data available so Google knows you’ve passed said thresholds For Google’s original …

Continuar lendo “Flimsy Metrics: The State of the Web & Core Web Vitals [Part 2]”

First, let me pull up the best seat in the house for you: the local business owner or marketer who has weathered so much in the past two years. For your work of serving the public, you deserve the comfy chair by the fire, the celebratory cup of hot chocolate, while we chat about preparing …

Continuar lendo “2021 Local SEO Holiday Success: A Ready Response for Each Customer”

Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today’s episode of Whiteboard Friday, Ola takes you through the important technical SEO fixes that should be a the top of your audit list. Click on the whiteboard image above to open a larger version in a new …

Continuar lendo “Prioritizing Technical SEO Fixes”