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It’s common to hear SEOs discuss the “increasing dominance” of big brands in SEO, and how smaller companies just can’t break into the rankings like they used to. Google even put out a “domain diversity” algorithm update a couple of years ago to address the issue, and people like me have shown time and time …
Continuar lendo “The Death of Domain Diversity Has Been Greatly Exaggerated”
No, please, do read on. This is a post about what has gone wrong with Core Web Vitals and where we stand now, but also why you still need to care. I also have some data along the way, showing how many sites are hitting the minimum level, both now and back at the original …
Continuar lendo “Are We There Yet? The State of the Web & Core Web Vitals [Part 1]”
Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal scenario, performing competitive content research illuminates where your brand’s online content falters compared to competitors. …
Want to use Python, but don’t know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started! Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. Welcome to another edition of …
One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, smug face,” but that doesn’t …
Continuar lendo “Reveal Your Rivals with True Competitor (Beta)”
Did you ever turn in a school paper full of vague ramblings, hoping your teacher wouldn’t notice that you’d failed to read the assigned book? I admit, I once helped my little sister fulfill a required word count with analogies about “waves crashing against the rocks of adversity” when she, for some reason, overlooked reading …
Continuar lendo “Google Local Filler Content Isn’t Good UX, and Needs Revisions”
In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about. Click on the whiteboard image above to open a larger version …
From today, if you visit the Contact page of Moz.com to look up our office locations, you will see that we have included the following Statement of Land Acknowledgement with the permission of the Tribes, Nations, and Bands in whose homelands our teams live and work: We at Moz acknowledge that our offices in Seattle …
Continuar lendo “A Statement of Land Acknowledgement, Published Today With Gratitude”
Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much more strict about what constitutes a quality link. Widget links? Try …
In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out! Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz …
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