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As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people. …

Continuar lendo “SEO and Accessibility: Content [Series Part 2]”

If you’re currently working to make your website accessible to all users, you’ve probably already heard about the Americans with Disabilities Act (ADA). This piece of US federal legislation was passed to prevent discrimination against disabled individuals, either by government agencies or private companies. Even though the ADA was created before most organizations had an …

Continuar lendo “Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care”

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing …

Continuar lendo “MozCon Virtual 2021 Interview Series: Ross Simmonds”

A decade ago, you could define SEO to a layperson by establishing the relationship between “search” and “text.” Fast-forward to present day, and a sizable chunk of web traffic and online purchases now come from searches initiated by voice prompt. Because users ask for content differently when they use Siri or Alexa — compared to …

Continuar lendo “How Optimizing for Voice Search Will Impact Your SEO Plan in 2021”

A photo. Some text. A shopping cart button. It’s the setup you’ve been used to since you were Internet-years-old. Electronic commerce has existed since the 1970s, passing through a prescient experimental phase of telephone-based TV shopping in the 1980s, and setting the tone for the future with Stephan Schambach’s 1990s invention of the first standardized …

Continuar lendo “Are You Ready to Sell Like QVC?”

Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand.  In part one, he introduces us to what accessibility in SEO means, goes through some common myths associated with the work to make websites optimized and …

Continuar lendo “An Introduction to Accessibility and SEO [Series Part 1]”

Ranking highly for a keyword you’ve been targeting is a great feeling. However, it’s crucial to ensure that ranking will actually benefit you. The keywords you target should be relevant to your business and have the ability to increase organic traffic and drive conversions. But how do you determine which keywords are going to be …

Continuar lendo “Daily SEO Fix: Advanced Keyword Explorer Metrics and Reporting Tips”

Wil is the Founder and Vice President of Innovation at Seer Interactive, and will be back at MozCon this year with his presentation: The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego. Ahead of the show, set to take place on July 12-14, 2021, we talked with Wil about the …

Continuar lendo “MozCon Virtual 2021 Interview Series: Wil Reynolds”

It’s a competitive world out there. Everyone’s after a piece of the pie, and in these uncertain times, businesses need to work harder than ever to stand out from the herd. One of the best ways to achieve this is to develop a unique brand voice for your company – one that will appeal to …

Continuar lendo “How to Calibrate Your Brand Voice to Your SEO Advantage”

As a self-taught SEO, I struggled (and failed) for years to understand how to build links to my site and the sites of my clients. I’ve built my agency on writing quality content that ranks in search engines and drives sales, but the one piece of the puzzle I was missing was how to build …

Continuar lendo “How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)”