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Posted by rjonesx. Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard …
Continuar lendo “Getting Smarter with SERPs – Whiteboard Friday”
Posted by briangormanh If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out …
Continuar lendo “How to Query the Google Search Console API”
Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs …
Continuar lendo “A Beginner’s Guide to Ranking in Google Maps”
Posted by rjonesx. We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ …
Continuar lendo “Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday”
Posted by barryloughran For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. …
Continuar lendo “We Need to Talk About Google’s “People Also Ask”: A Finance Case Study”
Posted by cml63 Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with …
Continuar lendo “Crawled — Currently Not Indexed: A Coverage Status Guide”
Posted by rjonesx. Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above …
Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set …
Continuar lendo “Benchmark for Success: What Your Vertical Can Achieve With Content Marketing”
Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I …
Continuar lendo “Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients”
Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during …
Continuar lendo “2020 Google Search Survey: How Much Do Users Trust Their Search Results?”
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