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Today, after three years, we gathered some of our best friends in the industry to kick off the biggest SEO party of the year in Seattle. That’s right, Camp MozCon is back in all of its real-life glory and we could not be more excited! Cue all of the fist bumps, Roger selfies, and snacks, …
Continuar lendo “Welcome, Happy Campers! The MozCon 2022 Day One Recap”
Note: Amanda Milligan collaborated with Stacker’s SEO specialist, Sam Kaye, to create this case study. When a marketer is asked about the value of content syndication, they’ll typically list two main benefits: Increased brand awareness, as you’re reaching a wider audience. Improved engagement, as people can share and comment across multiple versions of the story. …
During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at scale, we were able to see consistent success. Freshness …
Local SEOs are accustomed to continuous change in the SERPs, but if S.2992, the American Innovation Online Choice Act, becomes law and prevents monopolies like Google from preferencing their own assets, we need to prepare for what could be the largest search overhaul we’ve ever seen. This could be bigger than the day we saw …
Continuar lendo “Planning for a Post-Local-Pack Possibility”
Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. I’ve heard European social commentators say that …
Continuar lendo “What Is Localism and How Does it Relate to Local SEO?”
You know your competitors, and you’re not going to let some damned SEO tool tell you different! Hey, I’ll give you the first part, but there are a lot of reasons that the results from a tool like True Competitor might not match your expectations, and that could be a good thing. I’m going to …
The most exciting thing about visual search is that it’s becoming a highly accessible way for users to interpret the real world, in real time, as they see it. Rather than being a passive observer, camera phones are now a primary resource for knowledge and understanding in daily life. Users are searching with their own, …
Continuar lendo “SEO in Real Life: Harnessing Visual Search for Optimization Opportunities”
Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer to, because none of us knows exactly how Google measures relevance. Even having access to things like the Google Natural Language Processing API and seeing …
Continuar lendo “Link Relevance vs. Content Relevance in Link Building”
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on any of the key announcements and observations — I’ve got a little list for you here: 1. Novel stats on persistent reviewers Curtis Boyd included …
Continuar lendo “9 Local Search Developments You Need to Know About from Q2 2022”
Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google Instant results, making a huge impact on users’ searching journeys. SEOs have been using it as a free keyword research tool. Yet there’s much more …
Continuar lendo “Google Autocomplete: More than a Free Keyword Research Tool”
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