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Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here …
Continuar lendo “How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]”
If Camp MozCon has to come to an end, we wanted to send it off with a bang. After all, we have to get through the next 364 days before we get to do this again! So, in true MozCon style, we brought in the good coffee, handed out more Roger figurines, and cheered on …
Continuar lendo “Gather ‘Round the Campfire for the MozCon 2022 Day Three Recap!”
Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more! Not only were the presentations chock-full of insights, but the storytelling had us …
Continuar lendo “Ready for S’more? The MozCon 2022 Day Two Recap”
Today, after three years, we gathered some of our best friends in the industry to kick off the biggest SEO party of the year in Seattle. That’s right, Camp MozCon is back in all of its real-life glory and we could not be more excited! Cue all of the fist bumps, Roger selfies, and snacks, …
Continuar lendo “Welcome, Happy Campers! The MozCon 2022 Day One Recap”
Note: Amanda Milligan collaborated with Stacker’s SEO specialist, Sam Kaye, to create this case study. When a marketer is asked about the value of content syndication, they’ll typically list two main benefits: Increased brand awareness, as you’re reaching a wider audience. Improved engagement, as people can share and comment across multiple versions of the story. …
During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at scale, we were able to see consistent success. Freshness …
Local SEOs are accustomed to continuous change in the SERPs, but if S.2992, the American Innovation Online Choice Act, becomes law and prevents monopolies like Google from preferencing their own assets, we need to prepare for what could be the largest search overhaul we’ve ever seen. This could be bigger than the day we saw …
Continuar lendo “Planning for a Post-Local-Pack Possibility”
Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. I’ve heard European social commentators say that …
Continuar lendo “What Is Localism and How Does it Relate to Local SEO?”
You know your competitors, and you’re not going to let some damned SEO tool tell you different! Hey, I’ll give you the first part, but there are a lot of reasons that the results from a tool like True Competitor might not match your expectations, and that could be a good thing. I’m going to …
The most exciting thing about visual search is that it’s becoming a highly accessible way for users to interpret the real world, in real time, as they see it. Rather than being a passive observer, camera phones are now a primary resource for knowledge and understanding in daily life. Users are searching with their own, …
Continuar lendo “SEO in Real Life: Harnessing Visual Search for Optimization Opportunities”
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