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“Why is that business outranking mine?” This has to be the commonest local search FAQ, and a worthwhile answer to it will always require real analysis. Today, I’ll teach you to assess 50+ factors and provide you with a free, copyable spreadsheet to fill out to help you discover how the business you’re marketing can …
Continuar lendo “How to Perform a Basic Local Business Competitive Audit (Updated for 2022)”
The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know …
Continuar lendo “How to Know When You Need a Dedicated Paid Landing Page”
Over 14 million people have cut their SEO teeth on our Beginner’s Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it’s been the go-to resource that kicked off careers and page-one rankings the world over. And now, for the first time, we’re introducing the next-step resource …
Continuar lendo “Level-Up Your Search Strategy with the Professional’s Guide to SEO”
Hold on to your bucket hats, this year’s MozCon is right around the corner, and we couldn’t be more excited to be back in-person in Seattle! On July 11th, 12th, and 13th, join Ranger Roger at camp MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow …
SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later …
Let’s move back in time to your third grade English class — lesson of the day: synonyms. Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word. But, you already know this. What you might not know is how synonyms help you build use case …
Continuar lendo “How to Use Product Synonyms to Build Use Case Awareness & Scale SEO”
Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for …
Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features. One of the …
Continuar lendo “Case Study: How the Cookie Monster Ate 22% of Our Visibility”
Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and …
SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis. Click on the …
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