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Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer to, because none of us knows exactly how Google measures relevance. Even having access to things like the Google Natural Language Processing API and seeing …
Continuar lendo “Link Relevance vs. Content Relevance in Link Building”
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on any of the key announcements and observations — I’ve got a little list for you here: 1. Novel stats on persistent reviewers Curtis Boyd included …
Continuar lendo “9 Local Search Developments You Need to Know About from Q2 2022”
Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google Instant results, making a huge impact on users’ searching journeys. SEOs have been using it as a free keyword research tool. Yet there’s much more …
Continuar lendo “Google Autocomplete: More than a Free Keyword Research Tool”
Last year, I pitched a series of technical SEO topics for local SEO on twitter and got lots of positive feedback. One of these elements of technical SEO that can feel extremely daunting and unfamiliar to local SEOs is speed optimization. There are some key scenarios when local SEOs should seriously consider speed optimization, even …
Continuar lendo “How We Increased Revenue with Speed Optimization [Local SEO Case Study]”
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you are selecting the right fit for your team, and not just the available candidates? It’s crucial for the well-being of your existing team, your prospective hires, as well as your SEO performance, to hire …
Continuar lendo “How to Hire for and Develop a Successful SEO Department”
Competitive SERP analysis (including our recently launched Competitive Analysis Suite) is — by design — based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? …
Continuar lendo “Aspirational Analysis: Competitive Research for New (or Small) Sites”
Google holds over 85% of global desktop search traffic and gets billions of searches per day. Google’s advertising revenue through Google Ads was $209.49 billion in 2021, the majority of which came from search advertising. Google Ads is very competitive and Google uses an auction system to decide which ads to show. When a search …
Google processes more than 8.5 billion searches every day. That’s more than 100,000 searches per second, thousands of which could lead a user to a purchase. It’s no wonder, then, that 60% of marketers list SEO as their number one inbound marketing priority. But generating organic traffic comes with challenges. Google has hundreds of billions …
Continuar lendo “Humans vs. Robots: Picking the Best Audience for Your SEO Content”
As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned topical authority, now is a good time to start. …
Continuar lendo “How to Earn Topical Authority in 2022 and Beyond”
I’m writing this after John Mueller caused a minor stir on Twitter on Monday, with this post: The concept of toxic links is something that’s made up by SEO tools — I’d just ignore it, and perhaps move on to more serious tools. — 🐝 johnmu.xml (personal) 🐝 (@JohnMu) June 6, 2022 https://platform.twitter.com/widgets.js Now, at …
Continuar lendo “In Defense of Spam Score and the Concept of a Toxic Link”
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