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Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s not that straightforward. It’s hard …
Continuar lendo “The Link-Earning Stack Every SEO Should Strive For”
Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth of all GBP listings, meaning …
Continuar lendo “Protect the Hours of Operation on Your GBP from Unwanted Google Edits”
If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current …
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing campaigns for their brands. Over the last two and a half years, we’ve placed a …
Continuar lendo “12 Actionable Steps to Drive Newsletter Growth with SEO Content”
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant keywords in your niche or industry. But before you begin your quest to find new keywords, you need to know exactly who your competitors really …
Continuar lendo “Daily SEO Fix: Competitive Keyword Research”
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding …
We’re just about three months out from the big event (can you believe it?)! Today, we’re excited to give you a preview of everything our speakers have in store when they take to the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a …
I once compared keyword research to an avalanche – it’s loud, exciting, and you’re likely to end up buried alive. Over the years, as I’ve tested new product ideas (even with enterprise SEOs), I’ve found that people don’t really want all the data. They want the right data. I’m thrilled to announce Moz’s Competitive Research …
Continuar lendo “New Competitive Research Suite: Actionable Data to Drive Real Results”
Emily Potter, Head of Customer Success at SearchPilot, is an SEO A/B testing expert. Today, she returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program. Click on the whiteboard image above to open a high resolution version in a new …
If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding your potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. The idea …
Continuar lendo “How to Win Potential Consumers with Customer Journey Mapping on Google”
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