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Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do we start conversations and support initiatives that get developers and SEOs all working towards the same goal? Is Core Web Vitals the common ground we need? In this conversation …
Continuar lendo “Core Web Vitals: Finding Common Ground Between SEOs and Developers”
A constant stream of developments and issues are the simple building blocks that shape our dynamic local search environment but the task of keeping up with the ongoing news can be complex when you’ve already got plenty to do. The first quarter of 2022 brought us some new opportunities (and a few problems) which you …
Continuar lendo “8 Q1 Local Search Developments You Need to Know About”
High fives and fist bumps for each and every person who took the time to submit pitches for this years’ community speaker spots! Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their …
Continuar lendo “Announcing Our MozCon 2022 Community Speakers!”
SEO is unlike any other digital channel. It does not and cannot live in a silo, while something like a paid search program can be run by a single person with minimal help. From our experience, the biggest deficiency in SEO campaigns is not a lack of understanding of the craft, rather, it’s the roadblocks …
Continuar lendo “Navigating through Departments: The Key to Making Impactful Changes in SEO”
Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google released the following statement: Based on your feedback, we made changes to our system which means that title elements are now …
Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. But they can also be utilized to boost search engine results, driving traffic …
Continuar lendo “How Social Media Trends Can Influence Your SEO”
We’ve been re-optimizing Brafton’s blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond). For the purpose of this study, we wanted to …
Continuar lendo “Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)”
I’ve heard over and over from fellow SEOs that they just “fell into” the industry and didn’t know much about it beforehand. Well, I am no exception. I searched far and wide for a marketing job prior to graduating college in 2018, but it was my sister who introduced me to the concept of SEO. …
Continuar lendo “Should You Make the Move? An SEO’s Journey from Agency to In-House”
Happy Saint Patrick’s Day to the Moz community! We’re always looking for new ways to set our readers and customers up for success, and today, we’re going to take a look at the inspiring tale of how a whole nation has built a path to real human progress for its people, with takeaways that can …
How to Prep Your SEO Strategy for a New Website From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought. In fact, your SEO strategy should be one of the primary considerations before you even start your website. To …
Continuar lendo “How to Prep Your SEO Strategy for a New Website”
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