Author Archives: exemplodemulhercursos

Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy. If you haven’t seen part one, be sure to check it out!  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. …

Continuar lendo “How to Make Newsworthy Content: Part 2”

What is “share of voice”? Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of media spend by a company compared to the total spend in the market. In essence, it’s meant to gauge visibility of a brand compared to its competition. In the SEO world, it measures organic visibility compared …

Continuar lendo “Improve Your Reporting and Make Stakeholders Listen by Incorporating Share of Voice”

It’s been a long time since Moz last published an in-house ranking factor study, and also a long time since I last published one prior to joining Moz. In my case, this is partly due to my long-standing skepticism and caution around how studies like these are typically very loudly misinterpreted or misrepresented. There’s also …

Continuar lendo “Links and Brand as Ranking Factors: 2021 Correlation Study”

If you haven’t been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of these strategies over and over again, so that each becomes bigger and more powerful the more you do it. Click on the …

Continuar lendo “5 Simple Tips for SEO + Email Marketing Flywheels”

Image credit: Loren Javier It’s a whale of a question: Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, and I’ve been professionally frustrated by a lack of large-scale studies to inform my …

Continuar lendo “Should You Pay for Local Listings Management? Double-Digit Lifts and Customers Say: Yes!”

Long-form content can often be overshadowed by other forms of execution that may be “shinier” or more visually engaging. We see it all the time in blog posts, case studies, conference decks, and on Twitter: the big, flashy content is often what our attention is drawn towards. Of course, with the right expertise and resources, …

Continuar lendo “Why SEOs Need to Invest More in Long-Form Content (and How to Do It)”

Hello, Moz friends…I’m signing off on the blog after a wonderfully wild, 14-year ride at Moz. It’s time for me to move on and make space for new voices, new leaders. I am so grateful for the way you have cheered — and challenged — me and Moz over the years. Your lively engagement helped …

Continuar lendo “Sarah’s Goodbye”

Testing out a new paid marketing channel is relatively easy. You can assign someone in-house, allocate some test budget, and pretty quickly quantify the return on your investment. Testing out SEO can be quite a bit trickier: Results often take time (more than six months) If results do materialize, they’re often hard to quantify or …

Continuar lendo “How to Invest in SEO”

A crucial aspect of improving your SEO performance is reporting. By reporting on what you’ve done, you can analyze the data you’ve collected, and learn from it.  In this Daily Fix series, we’ll show you how to create clear, insightful reports that you can easily share with relevant stakeholders. These reports cover all of the …

Continuar lendo “Daily SEO Fix: SEO Reporting Basics”

I originally made this case back in January 2018, and it’s hard to believe that’s almost four years ago now. So much has happened since: the evolution of website platforms like Squarespace, Shopify, and Square/Weebly into full-blown digital operations hubs, the start of serious antitrust proceedings against Google and Facebook, and of course, a global …

Continuar lendo “Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]”