Author Archives: exemplodemulhercursos

Want to use Python, but don’t know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started!  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. Welcome to another edition of …

Continuar lendo “Intro to Python [Part 2]”

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, smug face,” but that doesn’t …

Continuar lendo “Reveal Your Rivals with True Competitor (Beta)”

Did you ever turn in a school paper full of vague ramblings, hoping your teacher wouldn’t notice that you’d failed to read the assigned book? I admit, I once helped my little sister fulfill a required word count with analogies about “waves crashing against the rocks of adversity” when she, for some reason, overlooked reading …

Continuar lendo “Google Local Filler Content Isn’t Good UX, and Needs Revisions”

In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about. Click on the whiteboard image above to open a larger version …

Continuar lendo “Crawl Budget”

From today, if you visit the Contact page of Moz.com to look up our office locations, you will see that we have included the following Statement of Land Acknowledgement with the permission of the Tribes, Nations, and Bands in whose homelands our teams live and work: We at Moz acknowledge that our offices in Seattle …

Continuar lendo “A Statement of Land Acknowledgement, Published Today With Gratitude”

Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much more strict about what constitutes a quality link. Widget links? Try …

Continuar lendo “The Ultimate Guide to Digital PR”

In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz …

Continuar lendo “Cannibalization”

I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to …

Continuar lendo “Tackling 8,000 Title Tag Rewrites: A Case Study”

Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without …

Continuar lendo “How Our Website Conversion Strategy Increased Business Inquiries by 37%”

“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step after another to position itself …

Continuar lendo “How to Add Products to Your Google My Business Listing, Illustrated”