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People change jobs, move teams, and shift responsibilities all the time, and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a new position, or expanding your responsibilities, ensuring that your Moz Pro subscription is set up correctly for your specific needs should be at the top …
Continuar lendo “I Inherited Moz: How Do I Know It’s Set Up Correctly? — Next Level”
“Localism” – Miriam Ellis We know that a picture is worth a thousand words and that Google is betting the house on a visual future, yet I’ve often struggled to find the exact image asset I want to illustrate the story of local businesses and local SEO. So, I decided to create my own asset, …
Continuar lendo “A Small Gift for Local SEOs and a Big Cheer for Original Images”
MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage. From networking with peers, hearing from industry leaders, and making new connections that can help grow your business or career, conferences offer so many benefits to attendees. You know that. Your peers …
Continuar lendo “Convince Your Boss to Send You to MozCon 2023 [Plus Bonus Letter Template!]”
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t prove an impact. These test results are, in …
Continuar lendo “Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday”
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s …
Continuar lendo “Alternative Search Engines: Why They Matter and How to Rank on Them”
MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage exclusively for new voices. Are you the person that everyone in your network looks to for …
Continuar lendo “Time to Shine: MozCon 2023 Community Speaker Pitches Now Open”
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. Click on the whiteboard image above to open a high resolution version in a new …
Continuar lendo “Harnessing the Power of Feedback — Whiteboard Friday”
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom tries to tackle this question by demonstrating how …
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor …
Continuar lendo “Pillar Pages: Why and How You Should Add Them to Your Content Strategy”
Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them. Before launching into a new project, …
Continuar lendo “Get Your Team Ready for a Productive Year — Next Level”
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