Category Archives: Sem categoria

The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new …

Continuar lendo “Core Web Vitals: What Next?”

There are 3.5 billion searches on Google every day, and 84% of people use Google at least three times per day to search for information. When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that search query, and what the ad positions should …

Continuar lendo “Understanding the Google Ads Auction & Why Ad Rank Is Important”

MozCon is heading back to Seattle this July, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve …

Continuar lendo “Time to Shine: MozCon 2022 Community Speaker Pitches Now Open”

When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro, you have the ability to set up automatic reports to send to key stakeholders regarding the goals you are seeking to achieve. In the previous Daily Fix edition we talked …

Continuar lendo “Daily SEO Fix: SEO Reporting — More Specific Use Cases”

Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” …

Continuar lendo “Top Stories 7-Pack Tops the SERPs”

If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear directly from localism advocates and elected officials about small business owners’ goals and obstacles. If your brand is marketing software or other services to this largest sector of …

Continuar lendo “Local Economics Through the Lens of Elected Officials and Organizers”

Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data.  Click on the whiteboard image …

Continuar lendo “How to Use STAT to Discover Extra Value in Your Keyword Data”

Because of its broad field, SEO has many touch points with a variety of different marketing channels. As other channels’ operations influence SEO, both directly and indirectly, it’s essential to deploy an integrated marketing approach in which each channel supports the other, in order to optimize marketing efforts and enhance your brand’s user experience. This …

Continuar lendo “Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach”

If you know Moz, you know the Beginner’s Guide to SEO. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a …

Continuar lendo “The Professional’s Guide to SEO: Advanced SEO Strategy Sneak Preview”

Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. These developments will change how we manage our SEO now …

Continuar lendo “The Top Tech SEO Strategies for 2022 and Beyond”