Author Archives: exemplodemulhercursos

SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later …

Continuar lendo “5 Surprising SEO Test Results”

Let’s move back in time to your third grade English class — lesson of the day: synonyms. Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word. But, you already know this. What you might not know is how synonyms help you build use case …

Continuar lendo “How to Use Product Synonyms to Build Use Case Awareness & Scale SEO”

Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for …

Continuar lendo “Next Search Intent”

Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features. One of the …

Continuar lendo “Case Study: How the Cookie Monster Ate 22% of Our Visibility”

Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and …

Continuar lendo “9 Ways to Design Inclusive Content”

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis.  Click on the …

Continuar lendo “Measuring Link Building”

Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s not that straightforward. It’s hard …

Continuar lendo “The Link-Earning Stack Every SEO Should Strive For”

Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth of all GBP listings, meaning …

Continuar lendo “Protect the Hours of Operation on Your GBP from Unwanted Google Edits”

If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current …

Continuar lendo “Blue Ocean SEO Strategy”

At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing campaigns for their brands. Over the last two and a half years, we’ve placed a …

Continuar lendo “12 Actionable Steps to Drive Newsletter Growth with SEO Content”