Author Archives: exemplodemulhercursos

There are over 22,600 software-as-a-service (SaaS) companies in the world right now, according to Crunchbase. On Capterra, there are more than 800 software categories. Research by Statista indicates that the market size of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020. What do these figures show? It’s …

Continuar lendo “3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors”

Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart, and these go way beyond the SEO basics. He’s also included a bunch of helpful …

Continuar lendo “Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips”

Meet the One Rand Man, an average 30-something-year-old living in Cape Town, South Africa. As an architect, he’s living his best life, eating out at swanky restaurants, buying rounds of tequila shots for the whole table, and splurging on clothing of the highest quality. He rarely tracks his finances. But one day, he wakes up …

Continuar lendo “The Core Elements of Storytelling that B2B Can Learn from B2C”

 The majority of surveyed consumers say that about half of their searches have a local intent, while the other half of queries can be satisfied with remote solutions. On either side of the chess board are businesses hoping Google will surface them fairly for appropriate keywords.  SEOs and marketers hear both sides of what can …

Continuar lendo “Ecom, Locom, or Informational: Google Tracks Locally and so Should You”

Next up in our top three 2021 Whiteboard Friday episodes, in this installment from February, Andy Crestodina walks through how to get your message across successfully if you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience. Click on the whiteboard image above to …

Continuar lendo “Best of Whiteboard Friday 2021: How to Explain Domain Authority to a Non-SEO”

Content marketing and optimization are crucial parts of any respectable online marketing strategy. Without content, how does your target audience know who you are and what you’re offering them? Without content optimization, how do you expect that audience to notice you at all? For my team at Tao Digital Marketing, our work with AFG Law goes …

Continuar lendo “How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]”

As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. Editor’s note: Beginning at 1:49, when Claire mentions “referral traffic”, …

Continuar lendo “Best of Whiteboard Friday 2021: UTM Tagging for Google My Business”

Keyword clustering is the SEO tactic if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? Keyword clustering is fairly simple, and Google SERPs give you all the information you need to make an informed decision on exactly how to do it. It’s a timely …

Continuar lendo “How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content”

Last month, Google dramatically expanded indented results in organic SERPs. A recent study by Moz of 10,000 competitive keywords showed that up to 40% of SERPs displayed indented results on page one. Here’s just one example: Google has determined that both pages are relevant to this search (for “how many algorithm updates per year”), but …

Continuar lendo “Track Indented Results in STAT (New)”

Before you start reading, I’ll forewarn you that this article will start with a tweet and end with a challenge. Sound good? From one of my favorite SEO role models, and founder of Women in Tech SEO, Areej AbuAli:  So, before getting lost in the sauce in the various metrics, it’s important you understand that …

Continuar lendo “How to Measure the Quality of Your SEO Traffic Using Google Analytics”