Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch …
Category Archives: Sem categoria
2023 Local SEO Success: Human Power in a Year of Change
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners …
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They’re Simply the Best: The Top 25 Moz Blogs of 2022
We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. Have a safe and happy new year, …
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The Best of Whiteboard Friday 2022
We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of …
Daily SEO Fix: Monitoring Local Markets
Almost every search we make via Google includes some degree of localization. So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches? In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you …
SEO Recap: PageRank
Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Learning is important at Moz, and the sharing of information amongst employees is crucial in making sure we stay true to our core values. Knowledge sharing allows …
12 Local Search Developments You Need to Know About from Q4 2022
12 Local Search Developments You Need to Know About from Q4 2022 Hard to believe but neither Q1, nor Q2, nor Q3 can equal Q4 for the activity we’ve seen in local search, and the quarter isn’t even quite over yet! For all I know, Google could celebrate New Year’s Eve by renaming Google Business …
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How to Optimize Existing Content for Featured Snippets — Whiteboard Friday
In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Click on the whiteboard image above to open a high resolution version in a new tab! …
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13 Age-based Local Business Review Preferences You Can Serve
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report. In our initial report, we covered the leading characteristics of customers as a …
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Use SEO to Fuel Your Brand’s Community Flywheel
I don’t typically wear jewelry. However, when I heard a friend rave about the ring and necklace he bought from Automic Gold, it piqued my interest. As I scrolled through the site, I found myself very engaged by the approachable content, fun styles, and lifestyle photos showing inclusive genders. After several site visits, I made …
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