Whether speaking to senior management or just trying to figure out what direction our SEO strategy should take next, as SEOs we often find ourselves asking the same question: “but what could I get from this?” Particularly when we’re prioritizing work across different keywords, it can be hard to know: What rank we can expect …
Category Archives: Sem categoria
Preparing Your Data Consumers for GA4 — Whiteboard Friday
You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and …
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9 Local Search Developments You Need to Know About from Q3 2022
Did Q1 and Q2 whip past you? They did for me, but the pace of life often seems to slow down a little in autumn, and I hope you’ll join me for a relaxed and studious look at interesting local search marketing developments from the third quarter of 2022. 1) A small harvest of review-related …
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How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the …
Top 4 Things to Know About GA4 — Whiteboard Friday
In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, …
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How Helpful Was the Helpful Content Update?
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: …
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How to Identify and Refresh Outdated Content
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss …
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The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are FREE!)
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp MozCon, gathering insights and and watching tactical presentations from industry leaders, not to mention the opportunity …
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Visual Search Optimization — Whiteboard Friday
In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz …
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The State of Digital Accessibility: Three Key Challenges
Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. The DOJ guidance comes at a time when the majority of US …
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