As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages to manage, and a much bigger chance of running into technical SEO issues. These challenges can be even more daunting when combined with an older …
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Post-Pandemic Travel Marketing: What Now?
As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality organizations, there’s no question about it – the 2022-23 season must be a success. The good news is that hope is firmly on the horizon. …
Where Can You Go to Learn Local SEO?
Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as …
Moneyball is the Future of SEO — Whiteboard Friday
Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to pre-order the video …
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How to Use Chrome to View a Website as Googlebot
Introduction to Googlebot spoofing In this article, I’ll describe how and why to use Google Chrome (or Chrome Canary) to view a website as Googlebot. We’ll set up a web browser specifically for Googlebot browsing. Using a user-agent browser extension is often close enough for SEO audits, but extra steps are needed to get as …
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Underused Tactics and Overlooked Metrics in E-Commerce
There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s look into some other areas we can optimize to improve the organic performance of e-commerce …
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Announcing the Local SEO Certification from Moz Academy
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and LinkedIn …
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Why Creating Competitor Link Gaps Is Just as Important as Closing Them
In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs. But what about tackling competitive SEO from the opposite direction by creating link gaps? In this post, I’ll share a framework that we …
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Going International: 15 SEO Steps for a Successful Expansion
Introduction Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish your organic presence. This article will guide you through 15 SEO steps to follow that will allow you to conquer new markets successfully. Table of …
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Optimization Tips for Your SEO Career (and Your Life)
What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action. In my experience, the ability to take action sits firmly on the foundation of a strong mindset. Consider these scenarios: Have you wanted to answer …
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