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In part one of this series, we talked about how Google and the web in general were not really ready for the Page Experience Update — Google’s CrUX data covered too few websites, the vast majority of which were not hitting the required thresholds. That was why, I suggested, the update had been so delayed …
Continuar lendo “Performance as a Ranking Factor: The State of the Web and Core Web Vitals [Part 3]”
Your sales team has just asked you to hop on a call in 30 minutes with a new prospect, ClowdFyre. Not wanting to sound like an idiot, you pull up ClowdFyre.com and see the following: “ClowdFyre leverages the cloud to ignite blockchain synergies.” Cool, cool… hold on, there’s some sort of diagram. Surely, this will …
Continuar lendo “10-Minute Sales Research with True Competitor”
Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work. Click on …
Recently, after months of testing, Google pushed a full roll-out of indented results. These are groups of organic results from the same domain, such as this result on a search for “Halloween stores”: Just to make life confusing, indented results are different from expanded sitelinks (in the #1 ranking position), such as these on a …
In the first post in this series, I talked about how relatively few URLs on the web are currently clearing the double-hurdle required for a maximum CWV (Core Web Vitals) ranking boost: Passing the threshold for all three CWV metrics Actually having CrUX data available so Google knows you’ve passed said thresholds For Google’s original …
Continuar lendo “Flimsy Metrics: The State of the Web & Core Web Vitals [Part 2]”
First, let me pull up the best seat in the house for you: the local business owner or marketer who has weathered so much in the past two years. For your work of serving the public, you deserve the comfy chair by the fire, the celebratory cup of hot chocolate, while we chat about preparing …
Continuar lendo “2021 Local SEO Holiday Success: A Ready Response for Each Customer”
Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today’s episode of Whiteboard Friday, Ola takes you through the important technical SEO fixes that should be a the top of your audit list. Click on the whiteboard image above to open a larger version in a new …
It’s common to hear SEOs discuss the “increasing dominance” of big brands in SEO, and how smaller companies just can’t break into the rankings like they used to. Google even put out a “domain diversity” algorithm update a couple of years ago to address the issue, and people like me have shown time and time …
Continuar lendo “The Death of Domain Diversity Has Been Greatly Exaggerated”
No, please, do read on. This is a post about what has gone wrong with Core Web Vitals and where we stand now, but also why you still need to care. I also have some data along the way, showing how many sites are hitting the minimum level, both now and back at the original …
Continuar lendo “Are We There Yet? The State of the Web & Core Web Vitals [Part 1]”
Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal scenario, performing competitive content research illuminates where your brand’s online content falters compared to competitors. …
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